Promotion
Vigorous trade-only promotion has been key to Expo’s 15-year success story. Once again, the show’s headline sponsor, British Dealer News, the leading industry publication (ABC certified 9,818 monthly distribution) will punch the message home with an extensive editorial and advertising campaign ensuring every dealer in the land is Expo savvy.
Trade press promotion will be supported by a targeted programme of direct mail shots and email campaigns enticing UK and overseas dealers to the show.
Free trade tickets will be mailed with the British Dealer News Expo Show Guide to approximately 15,000 trade personnel representing 6,500 companies.
www.motorcycle-expo.com will provide dealer information and an on-line trade ticket application service.
Expo will also be regularly featured and heavily promoted on the trade-locked British Dealer News website:
www.dealernewsonline.co.uk
